NYCFC finds new fans via College Pass program
Networks counting on U.S. team’s ‘rock stars’ to deliver viewers
NWSL aims to make most of spotlight
MLS: The lure of ‘the last frontier’
In January, four of MLS’s biggest offseason acquisitions came to the league’s New York City headquarters. The group, all previously hailing from well-known organizations, were swept through a two-day crash course on the league, which included a sit-down with MLS Commissioner Don Garber, a tour of th...
Content is key to U.S. Soccer campaign
2019 Sports Business Awards: ‘Soccer has made it’
Don Garber knows how to throw a 20th anniversary party.
Renovated Providence Park should give boost to Timbers and Thorns
The Portland Timbers and Thorns will debut a renovated Providence Park this weekend, an $85 million project that is expected to provide a significant financial and fan engagement boost to the two clubs that are already leaders in those categories in their respective leagues.
Atlanta United FC Wins Sports Team of the Year
Atlanta United FC debuted as an MLS expansion team in '17. It won the MLS Cup in '18. And in '19, it was named the Sports Team of the Year at the Sports Business Awards. Atlanta United topped the reigning NBA champion Warriors, the Stanley Cup champion Capitals, two teams from Milwaukee -- the Bucks...
Twitter Wins Sports Business Award For Best in Mobile Fan Experience
Twitter won Best in Mobile Fan Experience at the Sports Business Awards, as the platform continues to raise the stakes as a sports content provider. Twitter Head of U.S. Sports TJ Adeshola, who accepted the award, said the service views itself as a “global sports bar -- it’s always on, and it’s an o...
Gritty Wins Best In Sports Social Media
Gritty has had quite a year. Revealed at the start of the current NHL season as the mascot of the Flyers, his arrival was initially viewed with great skepticism by an often-critical Philadelphia fanbase. But his quirky and unpredictable personality has transformed him into a beloved personality. Now...