A weekly survey of sports execs and personalities, offering their positions on a handful of pressing (and trivial) issues in sports and pop culture. This week, we take the pulse of four sports marketing execs from four corners of the industry:
- Buccaneers CMO Brian Killingsworth
– Twitter helps him stay on top of relevant pop culture items and trending topics so that he can "know enough to be dangerous but not too much to be consumed"
- MKTG Senior VP/Marketing & Communications Stephanie Rudnick
– She "would be lost" if not for Twitter, Instagram and NextIssue on her iPad
- Chicagoland Speedway VP/Sales & Marketing Communications Scott Howard
– Does not own a selfie-stick, use emojis or eagerly await the next Apple product, but does use Uber, eat organic food, use Starbucks as a frequent meeting spot and watch TV almost entirely on-demand
- 16W Marketing co-Founder Frank Vuono
– Stays current through his wife and three daughters, as well as through Facebook
| Going Off The Grid | |||||
| Time spent on Twitter per week | Best athlete/brand pairing | Most common mistake in athlete marketing | Brand With Best TV Ads
|
Song that describes your life | |
|---|---|---|---|---|---|
 Killingsworth |
I am addicted to Twitter | Aaron Rodgers; State Farm | Not diversifying | Budweiser |  |
 Rudnick |
It's one of my main news sources | Sage Kotsenburg; GoPro | Inauthentic pairings | Dick's Sporting Goods | "I'm Every Woman" -- Chaka Khan |
 Howard |
Less time than it takes to tweet |  |
Assuming athlete is recognizable out of context | Doritos | "Cool" -- Morris Day & The Time |
 Vuono |
Pretty regular visitor | Jordan Spieth; Under Armour | Mismatch between athlete and brand
|
 |
"My Way" -- Frank Sinatra |
Do you want to get your thoughts in the Grid? If so, shoot an e-mail to adamharris@sportsbusinessdaily.com.
