A weekly survey of sports execs and personalities offering their thoughts on a handful of pressing (and trivial) issues in sports and pop culture. This week, insights into the world of sports media and marketing:
- YouTube/Google Head of North American Sports Partnerships Tim Katz
– Gets his news from VICE.
- UFC Senior VP/Global Brand Marketing Jackie Poriadjian
– Just can't get enough of pop culture.
- LHB Sports, Entertainment & Media President & CEO Lee Berke
– Built his career on pop culture.
- USA Today Dir of Sports Marketing & Partnerships Elizabeth McGuire
– Never misses an awards show; her summer highlight was a Taylor Swift concert.
| Going Off The Grid | |||||
| Athlete with breakout marketing potential | Rising star in sports media | Daily fantasy in 2-3 words | Who would play you in a movie? | Best sporting event attended | |
|---|---|---|---|---|---|
 Katz |
U.S. swimmer Katie Ledecky | Dude Perfect | Step toward legalization | John Krasinski | '01 World Series Game 4 (Derek Jeter becomes Mr. November) |
 Poriadjian |
UFC fighter Ronda Rousey | FS1's Katie Nolan | A game changer | Sandra Bullock | UFC 129: St-Pierre vs. Shields (the first stadium event) |
 Berke |
LSU RB Leonard Fournette | ESPN baseball analyst Jessica Mendoza | In startup mode | Mix of Nick Offerman and Billy Mays | Super Bowl XLII (Giants-Patriots) |
 McGuire |
U.S. swimmer Katie Ledecky | The Players' Tribune President Jaymee Messler | Critical year ahead | Jessica Biel (fingers crossed!) | '96 Olympics Women's Soccer Gold Medal Match |
Do you want to get your thoughts in the Grid? If so, shoot an email to
adamharris@sportsbusinessdaily.com
.
