Chicago-based sports data provider Stats today introduced a new logo and brand strategy in which its video technology operation TVTI and performance analysis unit Prozone Sports will also now operate under the new Stats brand. Stats has gone through a period of marked transition over the last two and a half years, including the acquisition of the company by S.F. private equity firm Vista Equity Partners, the purchase of several smaller outfits including TVTI and Prozone Sports, the installation of Ken Fuchs as CEO, multiple rounds of staff reductions and the rise of competitors such as Sportradar. “Our new global brand represents not only the fact that Stats pioneered the sports data industry, but also represents where we are taking the future of sports data and technology,” Fuchs said.
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