Sponsorship and marketing continue to evolve rapidly thanks to the advance of digital content platforms and the many new tools to measure sponsorship effectiveness. With that backdrop, what is truly proving to be effective in getting through to consumers and building lasting relationships? We’ll talk to brands, agencies and sports properties to see how deals are changing, from collaboration to execution.
Publishing Date: February 6 Ad Close: January 23 Materials Due: January 25
For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
