PSL sales at the Falcons' new Mercedes-Benz Stadium have "soared" with the team's Super Bowl LI berth, according to Darren Rovell of ESPN.com. AMB Group CEO Steve Cannon said that the Falcons "sold 10 times the amount" of PSLs in the past two weeks as "compared to the average week for the six months before." Cannon said that the team has sold more than 75% of the PSLs in the stadium, with 88 sections in the lower and upper bowl "completely sold out." He added that more than 90% of the suites are "also sold out." Rovell noted Mercedes-Benz Stadium PSLs "range from $500 to $45,000 per seat." PSL sales were "said to be going slowly" in early '16, but things "started turning around in May after the team announced the lowest concession prices in major team sports" (ESPN.com, 1/27).
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