Patriots Trademark "Perfect Season" And "19-0" Nine Years After Near-Undefeated '07 Run

Though it has been nine years since the Patriots "nearly achieved an undefeated season, the team just now has gotten around to trademarking 'Perfect Season' and '19-0,'" according to Darren Rovell of ESPN.com. The Patriots in December "trademarked the two slogans through their parent company, The Kraft Group." The company initially "filed to trademark 'Road To Perfection,' '19-0' and 'Perfect Season'" in '08, three days before that year's AFC Championship game. Despite the team's eventual loss to the Giants in Super Bowl XLII, The Kraft Group "still went through and trademarked 'Road To Perfection' in the 'sports and entertainment information' category" in November '12. The new trademarks "cover rights on everything from DVDs and clothing to toys and even pencils" (ESPN.com, 2/1).