Defining brand engagement is often a moving target even for the most veteran of sports marketers. Social media mentions, click-through rates, page views and product purchases are all seen as ways to measure fan/consumer engagement. What do sports marketers believe is the best avenue to keeping their brands top of mind?
Publishing Date: May 29 Ad Close: May 15 Materials Due: May 17
For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
