CAA-owned licensing agency Fermata Partners has signed a deal to be the exclusive licensing representative for Dryv Technologies, an Atlanta-based developer of performance apparel. Dryv has developed several moisture-wicking garments that include absorbent wipe zones to keep hands and faces dry. Fermata will look to strike partnerships on behalf of Dryv with various manufacturers and performance sports brands and help establish the Dryv brand. “We are continually approached with new ideas that have potential use in the sports apparel marketplace, and Dryv is the first idea that our team believed had long-term viability,” said Fermata co-Founder Scott Bouyack.
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