Food For Thought: Uber Eats Named NCAA's Official Delivery Company

Uber Eats has signed a deal to become an NCAA corporate partner beginning with the start of the NCAA men's basketball tournament. The brand will be known as the official delivery company of the NCAA. Uber Eats, which delivers food through its roster of drivers, joins a team of 17 corporate champions and sponsors. The deal was sold by Turner Sports and CBS, the joint rights holders for the NCAA’s marketing rights. Additionally, Marriott’s corporate partnership with the NCAA will now emphasize its new rewards program called Bonvoy. Uber Eats Global Head of Marketing Nikki Neuburger said in a statement to THE DAILY, "We are excited to be partnering with the NCAA and March Madness as the official food delivery partner this year. Next week we'll be rolling out a fully-integrated campaign across the U.S. and Canada."