Cowboys Raising Ticket Prices In '19 With New Variable Pricing Model

The Cowboys have informed season-ticket holders that they will "use variable ticket pricing" in '19, which means "lower ticket prices for preseason games, but more expensive regular-season tickets," according to Stefan Stevenson of the Ft. Worth STAR-TELEGRAM. The "best seats in the house" at AT&T Stadium are "now $410 for regular-season games, compared to $210 for the same seats for preseason games." The price disparity between preseason games and regular-season games for all ticket levels is "drastic." Regular-season games are at "least twice the price of preseason games at every price point, including the cheapest seats at AT&T Stadium" (Ft. Worth STAR-TELEGRAM, 4/4).