Skincare Brand Oars + Alps Features DeAndre Hopkins In First Campaign

Natural skincare brand Oars + Alps is "launching its first campaign" featuring Cardinals WR DeAndre Hopkins, according to Obi Anyanwu of WOMEN'S WEAR DAILY. The "Talk to the Oars" campaign sees Hopkins "training and using Oars + Alps products while reminiscing on a key moment in his childhood." In the ad, Hopkins in a voiceover says, "My second grade teacher made us write down what we wanted to be when we're older, and I said an NFL player." Hopkins indicated that he "only uses natural products and had used Oars + Alps products in the past." Like "many men who have had their grooming routines altered due to COVID-19, Hopkins said his routine now consists of shaving and cutting his own hair" (WWD.com, 5/27).