Cheez-It Replacing Camping World As Orlando Bowl Title Sponsor

Cheez-It is the "new title sponsor for one of the two college football bowl games held annually at Camping World Stadium in Orlando," according to Matt Murschel of the ORLANDO SENTINEL. The Cheez-It Bowl "will replace the Camping World Bowl during the upcoming football season." The Kellogg-owned brand "previously was the title sponsor for a bowl game held at Chase Field in Phoenix" from '18-19. Florida Citrus Sports, which runs the bowl game, was "looking for a new sponsor with its current sponsorship deal for the Camping World Bowl ending." The game "will continue its affiliations with the top teams in the ACC or Notre Dame and the Big 12 Conference in late December." Meanwhile, Camping World "will continue to own naming rights for the stadium as well as the Camping World Kickoff series of games" (ORLANDO SENTINEL, 5/27).