Golden Knights See Increased Merch Sales With Playoff Success

The Golden Knights’ postseason success that has seen them advance to round 2 of the Stanley Cup Playoffs has translated into "increased revenues in merchandise sales," according to Alan Snel of LVSPORTSBIZ.com. Golden Knights CMO Brian Killingsworth said fans are showing support for Gs Marc-Andre Fleury and Robin Lehner with the most popular sales coming from "custom 'Panda' [Lehner] and 'Flower' [Fleury] merchandise that includes tees, caps, pucks, and pins." Killingsworth added also popular is "anything with 2020 Playoffs on it," which includes "two styles of caps, flexfit and adjustable," and T-shirts. Killingsworth said the team has "new Playoff items coming in for each round." They "will have Western Conference Champs, 2020 Playoffs" and "other merch ready to sell once we continue to advance." Killingsworth said playoff merchandise sales this year compared to last year are "steadily increasing" (LVSPORTSBIZ.com, 8/19).