Sports streaming service DAZN has partnered with TikTok to launch a new hub on the social media app dedicated to behind-the-scenes coverage of German soccer. The Football Hub will be exclusively available to TikTok users in Germany, and it is being produced in partnership with the German soccer magazine, Kicker.
The hub features an in-platform game that lets TikTok users “come together as teams and bet on the outcome of the Bundesliga’s biggest matches,” according to DAZN . In June, DAZN signed a deal to livestream 106 Bundesliga matches per season through 2025 in Germany, Austria, and Switzerland.
Bayern Munich player Alphonso Davies and German social media influencer Fabian Pecher will share videos on the hub. Content will also include soccer skills tutorials, hashtag challenges, and commentary on current soccer news and events.
