Sports Business Awards: Tech
Winners in each of the categories will vie for the award of the Best in Sports Technology, representing the greatest technological impact on the sports industry in 2022.
Zippin stores speed checkout times and boost venue per-caps
Zippin’s checkout-free stores saw tremendous growth in 2022, now operating 50 stores in sports venues across the NFL, NBA, MLS, MLB and NHL. Zippin’s stores at Las Vegas’ Allegiant Stadium, deployed with Levy, led to a 78% increase in revenue, 61% increase in per-caps and 15% increase in average che...
Quintar on course to develop next-gen AR experiences for fans
Quintar is leading the development of augmented reality experiences at sporting events, as demonstrated by the company’s signature collaboration with the PGA Tour that began with the 2020 FedEx Cup Playoffs. In 2022, Quintar’s AR features on the tour’s mobile app were available at 10 tournaments, wi...
NeuroSync software tracks concussions, cognition
The eyes may be a window to the soul, but they’re also central to brain activity.
Facial recognition in sports: The biometrics technology shaping ticketing, payments, security, more
AI tracks Super Bowl LVII fans' attention spans
Of the recorded 67,827 fans who attended last night’s Super Bowl LVII thriller between the Chiefs and Eagles, more than 16,000 fans inside State Farm Stadium missed touchdowns throughout the game because they were looking down at their phones instead of the field. That’s according to mobile network ...
Super Bowl to feature gamified reverse vending machines from NFL beer sponsor Anheuser-Busch
NFL beer sponsor Anheuser-Busch is bringing gamified reverse vending machines to the Super Bowl for the first time as part of the company’s National Recycling League campaign to reduce waste across professional sports. Fans can visit the machine inside State Farm Stadium during Super Bowl LVI in Ari...
Detroit Pistons partner with GameOn: What it means for the trend of sports teams using AI chatbots
The Detroit Pistons have partnered with chatbot company GameOn Technology, becoming the latest professional sports team to embrace artificial intelligence to communicate with its fanbase. The conversational chatbot will be added to the Pistons’ app and website for fans to type questions and receive ...
Why Netflix's Full Swing continued to follow LIV Golf players, according to executive producer
The PGA Tour’s battle with LIV Golf that rippled through the sport in 2022 is among the major storylines in Full Swing, the eight-part docuseries that debuts Feb. 15 on Netflix. As stars such as Brooks Koepka and Bryson DeChambeau left the PGA Tour to join LIV Golf, Full Swing executive producer Cha...
The PGA Tour debuts new VR gaming challenge, 'Beat The Pro,' in Golf+ for WM Phoenix Open
The PGA Tour is debuting a new virtual reality gaming challenge for this week’s WM Phoenix Open that blends live golfer performance from the tournament into Golf+ for users to try to replicate those shots in Meta Quest headsets. Golf+, which signed a five-year deal with the PGA Tour in December, is ...