IMG Arena, the distributor of betting data for the PGA Tour, has reached an agreement with BetMGM to provide the online sportsbook with live streams of PGA Tour events and shot-by-shot data to power in-play wagers.
BetMGM now has rights to access Golf Event Center , which is IMG Arena’s golf-centric sports betting platform. BetMGM will utilize the platform’s video feed to livestream two par-3 holes per week for users placing bets on the PGA Tour.
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Golf Event Center uses ShotLink, the PGA Tour’s shot-tracking system, to provide in-play betting props. ShotLink tracks real-time data on each shot through walking scorers, lasers, and cameras placed on-site at tournaments. IMG Arena signed an exclusive betting data rights deal in 2018 with the PGA Tour.
