Oakley today is unveiling a new partnership with Mets SS Francisco Lindor, who will serve as the face of the brand’s baseball program and debut its new Encoder sports-performance frame. Lindor will be featured in the brand’s “Be Who You Are” campaign, which shows imagery from people in and around Queens. Featured individuals include BMX athlete Nigel Sylvester. Lindor joins Chiefs QB Patrick Mahomes, Ravens QB Lamar Jackson, IndyCar driver Scott Dixon and skier Mikaela Shiffrin among Oakley endorsers. This deal comes after Lindor in February was given a signature shoe and apparel line from New Balance.
