Boston's "Sports Hub," daytime programs take top spot in winter ratings

WBZ-FM "The Sports Hub" finished "first overall in Boston in the primary sports radio demographic in the winter Nielsen Audio ratings, with its daytime programs all taking the top spot in their respective time slots," according to Chad Finn of the BOSTON GLOBE. WBZ "snagged a 13.8 share in the men 25-54 demographic from Jan. 7 to March 31," while fellow sports radio station WEEI-FM "came in fifth with a 5.1 share." WEEI’s share includes its "online stream (0.2), as well as the share it gets" from Providence-based WVEI-FM in the Boston market (0.2). In the fall, WBZ was "first with a 15.0 share, while WEEI was fourth at 5.0" (BOSTON GLOBE, 4/21).



Sponsored content