Bud Light named official beer partner of Toronto Ultra

OverActive Media signed a deal yesterday with Anheuser-Busch InBev that will see the Bud Light brand serve as the "official beer partner" of Call of Duty League team Toronto Ultra. Financial terms and length of the partnership were not disclosed. The new partnership will see OverActive and Bud Light engage in cross-marketing and branding activities via social media and streaming platforms, and work together to create content that revolves around Toronto Ultra, its fans, and the CDL. OverActive Media joins a growing list of esports organizations and companies that have partnered with Bud Light including CLG, Evil Geniuses, Fnatic, Magic Gaming, and the League of Legends Championship Series, among others.