Welcome to Horizon Summit 2021

Today and tomorrow, SportTechie and the San Francisco 49ers will host a free virtual conference that will dive deep into emerging trends across sports business, data, and analytics.  

You can register for free here >>>

Today’s schedule in Eastern time:

 

11:30 — 11:40 AM

Welcome & Opening Remarks

Taylor Bloom | CEO, SportTechie

Alison Lu | Director, Business Strategy & Analytics, San Francisco 49ers

 

11:40 — 12:10 PM

Opening Keynote: The Importance of Business Strategy and Sports

Jason Wright | President, Washington Football Team

 

 

Track One: In-Game Tech & Experience
Powered by SAP

 

12:15 — 12:35 PM

Personalizing the Baseball Fan’s Experience at Home, On the Go, and at the Ballpark

Chris Marinak | Chief Operations & Strategy Officer, MLB

 

12:40 — 1:00 PM

Building a Behavioral Science Capability in Sports: Reflections and Lessons

Kevin Brilliant | Behavioral Scientist, Chicago Bulls

 

1:05 — 1:25 PM

Innovation Through Adversity: Digital Arenas, NFTs, and More

Sumit Arora | Senior Director, Strategy & Analytics, MLSE

 

1:30 — 2:00 PM

Power of Partnership: SAP-NHL Coaching Insights App for iPad

Chris Foster | Senior Director, Digital Business Development, NHL

Brant Berglund | Senior Director of Coaching and GM Applications, NHL

Dan Fleetwood | VP, Global Sponsorships, SAP

 

Track Two: CRM, Analytics and Strategy

 

2:05 — 2:25 PM

Using Data to Impact Your Team: The Power of Lead Sources

Noele Crooks | Senior Manager, CRM, San Francisco 49ers

Carly Townsend | Director, Premium & Suite Sales, San Francisco 49ers

 

2:30 — 2:50 PM

Who’s on First? Growing a Customer 360 Database From Scratch

Kendall Tyson | VP, Strategy & Business Intelligence, Seattle Kraken

 

 

Workshops

 

2:55 — 3:25 PM

Live Streaming, A.I. and the Olympics: How SportsTech Startups are Changing the Game

Powered by Comcast Sports Tech

Ryan Bell | Marketing Director, Comcast Sports Tech

Ashish Agrawal | Founder & CEO, Eon Media

 

The Frictionless Future

Powered by ParkHub

Geoffrey Byers, Chief Product Officer, ParkHub

 

Change the Game With the Digital Athlete

Powered by SAP

Tim Schiefer | Chief Information Officer, FC Basel

Achim Ittner | Industry Lead Sports, SAP Sports & Entertainment

 

Navigating the Fan Experience With Geospatial AR 

Powered by Fabric

Saul Garlick | Co-Founder & CEO, Fabric

 

 

Partner Conversation

 

3:30 — 4:00 PM

The Connected Venue: How Transformative Data Technology Helps Owners & Operators Elevate the Fan Experience

Powered by Samsung

Mario DiAntonio | National Director of Solution Sales, Samsung Electronics America

Chris Olinger | Senior Sports & Live Events Sales Manager, Samsung Electronics America

 

Track Three: Lessons in Leadership Strategy
Powered by SKIDATA

 

4:05 — 4:35 PM 

The Groundwater Approach to Racial Equity

Bayard Love | Partner, Groundwater Institute

Monica Walker | Partner, Groundwater Institute

Reiney Lin | Trainer, Racial Equity Institute

 

4:40 — 5:00 PM

Fireside Chat

Dion Camp Sanders | Chief Strategy Officer, Peloton 

 

5:05 — 5:25 PM

Data in Marketing: Hiring, Skill Assessment, and Performance

Chris Toy | CEO & Co-Founder, MarketerHire

 

5:30 — 6:00 PM

Safely Bringing Fans Back to the Venue

Vicki Seyfert-Margolis, Ph.D. | CEO & Founder, My Own Med, Inc. 

Andrew Feffer | Head of Events & Venues, SKIDATA

 

6:05 — 6:35 PM

Closing Keynote: Be Where Your Feet Are

Scott O’Neil | Former CEO, Harris Blitzer Sports & Entertainment

Shawn Doss | EVP, Sales & Marketing, Elevate Sports Ventures (moderator)

 

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