Gannett, the publisher of 250 newspapers and media sites—including USA Today—has made Tipico its exclusive sports betting provider. Tipico, a European-based sportsbook, is the lead betting operator in Germany.
As part of the five-year partnership, Tipico will become Gannett’s sportsbook and iGaming provider; the deal begins in August to coincide with the start of football. Gannett and Tipico will collaborate on custom NFL content across the USA Today Network; that content will include written stories, video series, newsletters, odds, props and free-to-play games.
