Ticket prices for Saturday’s SEC Championship game at Mercedes-Benz Stadium are “by far the highest on record” for the annual event, according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. The average purchase price for resale tickets to Georgia-Alabama has been “$850 -- 274% higher than this season’s next-priciest conference championship game," the Big Ten matchup of Michigan-Iowa at an "average resale price of $227." The "previous most expensive SEC Championship game" on the secondary market was the ‘19 Georgia-LSU matchup “at an average price of $372.” TickPick said that the "most expensive purchase made through its marketplace" for Saturday’s game had been "$2,149 apiece for two lower-level (seventh row) 40-yard-line club seats, while the lowest current prices were $377 for an upper-deck seat and $780 for a lower-bowl seat" (ATLANTA JOURNAL-CONSTITUTION, 12/2).
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