Connected coaching platform Asensei and at-home Pilates training company Reform RX are collaborating on a smart apparel line that will enable personalized instruction and real-time feedback.
Asensei uses artificial intelligence to track a user’s movement and correct technique. It launched a white-label smart apparel line—dubbed “smart (app)arel”—that weaves motion capture sensors into sportswear fabric. Asensei, which raised a $2.2 million round last June, began with a rowing product and has since expanded into yoga, rehabilitation, kettlebells, TRX and now Pilates.
Reform RX makes a digitally-connected Pilates machine and offers on-demand classes. The new line, which will be available in the first half of 2022, will be called Reform RX Connected Apparel with “Asensei inside.” The first such line was developed with Virus International .
