New deals with the likes of Coinbase, Google Pixel and LegalZoom means the NBA now has 48 sponsors at the league level. Brands like Clorox and Mondelez also are in their first full seasons as league sponsors. Another new partner this season is Wilson, which replaced Spalding as the official game ball (Spalding had been with the NBA since ‘83). The league also recently renewed a pact with Ticketmaster that began in ‘12, re-upped with FanDuel and DraftKings last month and renewed with American Express before the season began. The NBA also broadened a pact with Sportradar last month.
Below is a list of NBA league sponsors. Not included are pacts that are considered promotional partnerships.
| BRAND | CATEGORY |
| 2K Sports | Video game software |
| Adidas | Footwear |
| American Express | Payment services |
| Anheuser-Busch InBev (Michelob Ultra) | Beer |
| AT&T | Wireless, telecom, tech services |
| Beats by Dre | Audio, speaker, headphones |
| BetMGM | Sports betting |
| Caesars Sportsbook | Sports betting |
| CarMax | Auto retailer |
| Clorox | Cleaning products, Rising Stars game |
| Coinbase | Cryptocurrency platform |
| DoorDash | On-demand delivery platform |
| DraftKings | Daily fantasy sports, sports betting |
| EA Sports | Video game software |
| ExxonMobil (Mobil 1) | Motor oil, motor fuel, lubricant |
| FanDuel | Daily fantasy sports, sports betting |
| Search engine, mobile phone | |
| Hotels.com | Online travel booking service |
| Hyperice | Recovery tech |
| Kaiser Permanente | Healthcare |
| Kia Motors | Automotive |
| Kumho Tire | Tire |
| LegalZoom | Legal and compliance services |
| Louis Vuitton | Luxury bags, luggage |
| Microsoft | Artificial intelligence, cloud, laptop, machine learning |
| Moët Hennessy | Spirits, champagne |
| Mondelez | Cookies, crackers, gum, candy |
| New Balance | footwear |
| New Era | Headwear provider |
| Nike | On-court outfitter |
| Oculus | Virtual reality headset |
| Panini | Trading cards |
| PepsiCo (Gatorade) | Sports drinks, nutrition |
| PepsiCo (Mountain Dew, Aquafina, Brisk, Doritos, Ruffles) | Soft drink, water, iced tea, salted snacks |
| Puma | Footwear |
| Rakuten | E-commerce |
| SAP | Business analytic software, business intelligence software, cloud |
| ServiceNow | Workflow |
| Sony | Video game console |
| Sportradar | Real-time stats |
| State Farm | Insurance |
| Taco Bell | QSR |
| Ticketmaster | Ticketing marketplace |
| Tissot | Timekeeper |
| Under Armour | Apparel, footwear |
| Wilson | Basketball |
| Yahoo Sports | Fantasy sports, gaming |
| YouTube TV | Streaming service, NBA finals sponsor |
