NBA stars Ja Morant and Carmelo Anthony are among the new partners of NFTU, a college-centric platform for non-fungible tokens that will launch on March 14.
Blockchain tech company Recur announced the creation of NFTU last fall and added partnerships with the Pac-12 Conference as well as athletic programs at LSU, Syracuse, Florida State, Michigan State, Texas Tech and West Virginia. Learfield , which works with some 180 schools, recently began collaborating with Recur. New York Mets owner Steve Cohen is also an investor in Recur.
NFTU will open a day after Selection Sunday for this year’s NCAA men’s basketball tournament with a collection called Tip Off. The weekly NFT drops will feature more than 100 past and present college basketball stars including—besides Morant and Anthony—NBA players Blake Griffin, Jaylen Brown, Klay Thompson, Bradley Beal and current Baylor University forward NaLyssa Smith.
