Hulu today is launching its latest spot in the “Hulu Sellouts” campaign, with Hornets G LaMelo Ball coming aboard as the latest brand ambassador. Ball will continue the humorous nature of the spots, promoting a fictional cereal dubbed “LaMelO’s.” L.A.-based Big Family Table did the creative on the spot (the agency is under the IPG umbrella). Trail Blazers G Damian Lillard, Bucks F Giannis Antetokounmpo, Suns G Devin Booker and 76ers C Joel Embiid are NBA stars that have previously been used in the campaign, which launched in ‘19. The effort also has used the likes of Yankees RF Aaron Judge, Browns QB Baker Mayfield and WNBA Phoenix Mercury G Skylar Diggins-Smith.
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