LaSource, a digital sports agency, has partnered with markerless motion capture and augmented reality startup Move.ai to help it break into the sports and entertainment industries.
Move.ai, which is based in London and can capture data from any camera, has completed proofs of concept in soccer and video games with similar projects planned for boxing and tennis. The hope is to apply its motion capture technology broadly in gaming, coaching, biomechanics and fan engagement, such as through Web3 and metaverse experiences.
LaSource co-founder and chief strategy officer Jean-Baptiste Alliot previously ran the UEFA Innovation Hub. Its CEO, Samuel Westberg, has broad sports and tech experience including time at Paris FC, Greenfly, LiveLike. Move.ai is the second startup to join its LeStudio programme.
