The Web3 blockchain platform HUMBL is opening a metaverse-based store alongside Pittsburgh Pirates third baseman Ke’Bryan Hayes called "House of Hayes."
In conjunction with the Ballengee Group sports agency, HUMBL will produce 3D interactive content surrounding Ke’Bryan and his father Charlie Hayes, a member of the 1996 World Champion New York Yankees. Users will be able to take a Ke’Bryan avatar through the virtual “House of Hayes’’ to gather insight on their careers and shop for the family’s endorsed equipment, such as the Wilson A2000 glove, Franklin batting gloves, Old Hickory bats and New Balance cleats.
Exclusive Ke’Bryan Hayes NFTs designed by MLBPA-licensed Lauren Taylor Illustrations will also be available for purchase. The first iteration of the “House of Hayes’’ is at the moment in beta testing and is scheduled to be released prior to the end of this year’s 2022 Major League Baseball regular season.
