Factoreal, a customer engagement platform, is releasing four generative AI features that can be used in sports email marketing campaigns. The newly launched tools can help create headings, buttons, images and text to personalize messages and entice more fans to participate. The Jacksonville-based company has worked with the NFL’s Jaguars and the USL, among other sports properties. Factoreal’s Head of Sports, Cody Haynes, is a former dir of ticket sales with the NBA’s Rockets and sales exec for the NHL’s Coyotes.
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