SeatGeek is continuing its dive into golf by signing on with the PGA of America as its official ticketing partner, starting with pre-registration tickets for next year's PGA Championship at Valhalla Golf Club near Louisville. The deal will see SeatGeek sell tickets for what the PGA deems its "premier" championships: The PGA Championship, Senior PGA Championship and KPMG Women's PGA Championship, which begins tomorrow at Baltusrol Golf Club in New Jersey. SeatGeek also will sell tickets for the 2025 Ryder Cup, which will be contested at Bethpage Black on Long Island. SeatGeek's Rally feature, which helps patrons find their way to the course and provides other event-day details, will be available to fans who purchase tickets through the platform. The PGA also will have access to SeatGeek's Unify feature, which will aid in data collection and other sales and inventory. SeatGeek in April signed a similar deal with the LPGA (SBJ).
SeatGeek becomes official ticketing partner of PGA of America
