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IOC TOP sponsor Omega has signed snowboarder Shaun White to appear in its Pyeongchang Games campaign, which launches globally today. In addition to appearing in the centerpiece TV spot, White will anchor the campaign’s print and digital components in the U.S. The effort, titled “Recording Olympic Dreams,” emphasizes the watchmaker’s long history as the official timekeeper of the Olympics. White has kept a limited commercial portfolio for the '18 cycle, so far appearing in a Beats by Dre ad and promoting Verizon’s go90 streaming service. Omega in May renewed its long-running deal as official timekeeper through the ’32 Games.

Last night’s “Final Jeopardy!” category was “Food Brands.”

"Seen here is the location of the first plant of this company."