Morning Buzz

Start your morning with  Buzzcast : Big 12 lands a  big rights deal with ESPN; Adidas signs with the PLL; and Magic Johnson makes a surprise exit from the Lakers.

Nowitzki Announces Retirement As Mavs Celebrate His Career

Mavericks F Dirk Nowitzki last night announced his retirement in a "poignant postgame ceremony following a night in which fans celebrated his career, along with a victory" over the Suns. Nowitzki said, "It's been an amazing ride." He assured fans that "he will remain in Dallas." Video tributes "highlighted many of Nowitzki's greatest achievements." There were "surprise appearances" by Charles Barkley , Larry Bird , Scottie Pippen , Detlef Schrempf and Shawn Kemp ( DALLAS MORNING NEWS, 4/10 ). Tributes "flowed and so did the tears." Nowitzki "could be seen crying in the second quarter after the 'Uncle Dirk' story of his hospital visits" was shown on the video board at American Airlines Center. Mavs Owner Mark Cuban  told the crowd, "I promise you we'll put up the biggest most badass statue ever'' ( DALLAS MORNING NEWS, 4/10 ).

In Victory Plaza outside the arena, the Mavericks "threw a party for fans, who praised Nowitzki's loyalty and humility" ( DALLASNEWS.com, 4/9 ).

Today's Back Pages....

The Morning Buzz offers today's back page sports covers from some of North America's major metropolitan tabloids:

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I do believe that that will put pressure on those companies that retain or grow their NFL expense to make decisions on other content, and that we will selectively look at contracts.
-- Versant CEO Mark Lazarus, on being well-positioned to secure media rights for some leagues as other companies spend more for NFL rights.
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