Taco Bell is exporting its “Steal A Base, Steal A Taco” promotion to Europe for the two-game Red Sox-Yankees series in London June 29-30. A successful stolen base in either game will win fans in the U.K. a free taco on July 4 from 2:00-6:00pm local time at any of the 38 U.K. Taco Bell locations. The QSR has staged the same promo in various World Series since '07. It also has offered a similar promo around the NBA Finals -- "Steal A Game, Steal A Taco" -- the past four years.

Meanwhile, as presenting sponsor of the London Series, telecom company Mitel will get its logo on both team’s batting helmets.