The Team launching executive search practice
Using this week’s World Congress as a backdrop, The Team (formerly Wasserman) is launching an executive search/leadership advisory practice. Amy Segal, who has headed or handled recruitment at companies including Bloomberg, Edelman, Ogilvy & Mather, Sony Music Entertainment, Verizon, Turner, and...
Stakeholders look to keep Heisman Trophy relevant in the NIL era of college sports
Around 60 stakeholders, including 20 Heisman Trophy winners, gathered recently over 2 1/2 days at the PGA of America’s headquarters in Frisco, Texas, with what might initially seem like Mission Impossible: making a 91-year-old collegiate sports trophy relevant in an era of NIL riches and portal defe...
TKO Group signs FRE as nicotine pouch sponsor for six properties
TKO Group has completed a novel domestic sponsorship deal making FRE the “Official Nicotine Pouch” across six properties: UFC, Zuffa Boxing, PBR, UFC BJJ, World’s Strongest Man and Formula Drift motorsports.
SBJ Marketing: Albert now a triple threat in the WNBA
Fintech firm Albert is adding a third WNBA patch deal to its sponsorship portfolio, with the Atlanta Dream joining previous partners the Dallas Wings and the Los Angeles Sparks. Also in the April 8 SBJ Marketing newsletter: Ally's Stephanie Marciano is joining Underdog as chief strategy officer.
Ally’s Stephanie Marciano joining Underdog as chief strategy officer
Ally Financial Head of Brand and Sports Marketing Stephanie Marciano is leaving the financial services company to join agency consortium Underdog & Co. as chief strategy officer.
Albert becomes a triple threat in the WNBA with Dream patch deal
While it’s a term usually reserved for hockey, we’re calling it a hat trick of sorts for Albert. The personal finance app, which claims 20 million users, has inked its third WNBA ad patch deal over the last 14 months — the latest, a four-year pact with the Atlanta Dream.
Fanatics inks wide-ranging sponsorship deal with AT&T
AT&T is in for what Fanatics is calling its most wide-ranging sponsorship yet, a deal making the venerable telecom brand Fanatics’ “Official Connectivity Provider.”
Oak View Group to sell sponsorship, hospitality assets for Pimlico Race Course
Oak View Group has triumphed in an agency shootout and will be selling sponsorship and hospitality assets for Pimlico Race Course, longtime site of the Preakness Stakes.
RedPocket Mobiles: Pioneer League’s travel team experiment
By our estimates, there are more than 500 sports venue naming-rights deals across America, and surely as many uniform patches available across actual major league sports uniforms — and those that would like to be considered big league. Expect a minimum of dozens more of those across college sports s...
Publicis acquiring 160over90 as it continues expanding sports marketing reach
Publicis is acquiring WME’s sports/experiential agency 160over90. The purchase price will be more than $500M, per the Wall Street Journal. The move continues the recent flurry of consolidation and brings another multibillion-dollar holding company into the sea of sports agencies competing with Omnic...