Fanatics Extends In-Venue Retail Operations For Three Teams

Fanatics has reached multiyear extensions to continue operating the in-venue retail operations for three major league teams -- the Devils, A’s and Pirates. The new deal with the Devils will see updates made to both the main team store at Prudential Center, as well as at satellite locations. Meanwhile, both of the team stores at RingCentral Coliseum and PNC Park will feature an expanded focus on the Nike Authentic On-Field collection. Fanatics will continue to operate the e-commerce business for all three teams through the company’s league-wide deals with the NHL and MLB (THE DAILY).