Legends has reached a long-term partnership with the American Ultimate Disc League (AUDL), while making a minority investment in the league. With an eye toward accelerating the growth of the AUDL, Legends will manage sponsorships, omnichannel merchandise, media strategy and buying for the league. In addition, the AUDL will have access to all areas of Legends’ 360-degree service solutions, including planning, sales and hospitality. This marks Legends’ latest partnership with what it terms a "high-growth property" since launching its Growth Enterprises division in February. The AUDL was formed in '12 with eight teams, and it now counts 25 teams across the U.S. and Canada.
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