NBA, Reader Survey 2011

Most Effective Nba Team Owner

Mark Cuban (Dallas Mavericks) 44.1%
Jerry Buss (Los Angeles Lakers) 20.1%
Peter Holt (San Antonio Spurs) 4.8%
Micky Arison (Miami Heat) 4.7%

Respondents: 1,203

"Cuban option 2"

Nba Team That Has Shown The Most Innovation In Its Business Practices

Dallas Mavericks 23.5%
Miami Heat 8.3%
Los Angeles Lakers 7.3%
Oklahoma City Thunder 7.1%

Respondents: 1,203

What The Next Five Years Hold For The Sacramento Kings And The New Orleans Hornets

Both teams will relocate 32.2%
The Kings will relocate 29.9%
Both teams will stay put 18.1%
The Hornets will relocate 11.1%

Respondents: 1,175

Sponsor That Does The Best Job Activating Around The Nba

Nike 23.7%
Kia Motors 21.6%
Coca-Cola (Sprite, Minute Maid, Dasani) 13.4%
PepsiCo (Gatorade) 12.0%

Respondents: 1,203

Least Effective Nba Team Owner

"Sterling option 2"
Donald Sterling (Los Angeles Clippers) 22.9%
James Dolan (New York Knicks) 16.4%
Maple Leaf Sports + Entertainment (Toronto Raptors) 6.0%
Dan Gilbert (Cleveland Cavaliers) 5.7%
Gavin and Joe Maloof (Sacramento Kings) 5.7%

Respondents: 1,203

The Nba’S 2011-12 Season Will

Start on time 2.9%
Start at the New Year 44.4%
Start in late February 18.4%
Be canceled 30.8%

Note: Survey was taken prior to the original start date of the 2011-12 NBA season

Respondents: 1,186

Feelings About The Miami Heat

Could never root

for the Big 3

49.3%
Neutral 31.8%
Heat’s Big 3 — best

thing for the NBA

13.7%

Respondents: 1,183



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