NFL, Reader Survey 2011

Most Effective Nfl Team Owner

Robert Kraft (New England Patriots) 43.0%
Jerry Jones (Dallas Cowboys 13.7%
Publicly owned, nonprofit corp. (Green Bay Packers) 12.7%
Art Rooney (Pittsburgh Steelers) 7.9%

Respondents: 1,250

Least Effective Nfl Team Owner

Mike Brown (Cincinnati Bengals) 21.0%
Al Davis estate (Oakland Raiders) 15.5%
Daniel Snyder (Washington Redskins) 8.2%
Wayne Weaver (Jacksonville Jaguars) 8.1%

Respondents: 1,250

When Nike Gets The Nfl’S Uniform Contract Next Year, Would You Say That Is ...

A good thing. They'll breathe new live into the looks of the uniforms. 43.4%
A neutral event. You’ll see little change with uniforms. 35.5%
A bad thing. They’ll go too far in uniform design and harm traditions. 19.4%

Respondents: 1,222

Sponsor That Does The Best Job Activating Around The Nfl

Anheuser-Busch 28.9%
Verizon 12.3%
Papa John’s 11.9%

Respondents: 1,172

Team Most Likely To Relocate To The Los Angeles Market

Jacksonville Jaguars 48.8%
San Diego Chargers 24.4%
Expansion franchise 11.8%

Respondents: 1,199

If The Nfl Returns To The Los Angeles Market, The Local Team’S Stadium Will Be Located In ...

Farmers Field (L.A. Live)/AEG 77.8%
City of Industry (Grand Crossing)/Edward Roski 9.4%
Neither 12.8%

Respondents: 1,184

Nfl Team That Has Shown The Most Innovation In Its Business Practices

Dallas Cowboys 26.1%
New England Patriots 11.4%
Green Bay Packers 9.3%

Respondents: 1,250

Biggest Threat To The Success Of The Nfl

Rising ticket prices 34.5%
Improved technology for at-home viewing 29.0%
Concussions 17.5%
In-stadium fan behavior 11.9%
Other 7.0%

Respondents: 1,226



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