Most effective NHL team owner
| Mike Ilitch (Detroit Red Wings) | 27% |
| Philip Anschutz/Edward Roski (Los Angeles Kings) | 12% |
| Mario Lemieux/Ron Burkle (Pittsburgh Penguins) | 10% |
Responses 453
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Region most deserving of an expansion or relocated NHL franchise
| Quebec City | 34% |
| Seattle | 28% |
| Ontario | 22% |
Responses 471
Team that has shown the most innovation in its business practices
| Los Angeles Kings | 14% |
| Chicago Blackhawks | 11% |
| Washington Capitals | 9% |
Responses 428
Should the NHL ban player fighting?
| Yes, it’s needless violence | 24% |
| No, it’s a part of the game | 73% |
| No opinion | 4% |
Responses 488
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Team you would most want to work for
| Chicago Blackhawks | 11% |
| Boston Bruins | 10% |
| New York Rangers | 10% |
Responses 437
Do you watch the Stanley Cup Final if your team isn't playing in it?
| Yes | 65% |
| No | 32% |
Responses 489
Least effective NHL team owner
| Charles Wang (New York Islanders) | 19% |
| NHL (Phoenix Coyotes) | 18% |
| James Dolan (New York Rangers) | 12% |
Responses 434
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Sponsor that does the best job activating around the NHL
| Bridgestone | 20% |
| MillerCoors/Molson Beer | 17% |
| Tim Hortons | 8% |
| Verizon Wireless | 7% |
Responses 445
