Marketing and Sponsorship
Media
Leagues and Governing Bodies
Franchises
Facilities
Labor and Agents
In Depth
Olympics
Colleges
Opinion
Coast to Coast
People and Pop Culture
People can take whatever stance they want on LIV and the funding of it, is it sportswashing, fine. Fact is, look at the elevated purses [on the PGA Tour]. Did that come without the leverage provided by the existence of LIV? No it didn't.-- ESPN's Michael Wilbon, on how LIV's existence benefitted the PGA Tour.