Fans cheer on the Memphis Tigers.
Fans who are “very” or “somewhat” interested in college basketball or college football
Gender
| College BASKETBALL | College FOOTBALL | |
| Men | 64.8% | 64.5% |
| Women | 35.2% | 35.5% |
Age
| College BASKETBALL | College FOOTBALL | |
| Men 18-34 | 19.1% | 18.2% |
| Men 35-49 | 16.8% | 16.7% |
| Men 50 or older | 28.9% | 29.6% |
| Women 18-34 | 9.7% | 10.2% |
| Women 35-49 | 8.5% | 8.7% |
| Women 50 or older | 17.0% | 16.7% |
Race/Ethnicity
| College BASKETBALL | College FOOTBALL | |
| White | 71.1% | 74.4% |
| Black/African-American | 15.2% | 11.7% |
| Asian | 2.5% | 2.3% |
| Other, non-Hispanic | 2.8% | 2.9% |
| Spanish/Hispanic | 8.5% | 8.7% |
Education
| College BASKETBALL | College FOOTBALL | |
| High school graduate or less | 35.4% | 36.7% |
| Any college | 64.6% | 63.3% |
| Any college graduate | 33.4% | 31.4% |
| Any postgraduate work or postgraduate degree | 15.8% | 14.4% |
Top 10 market areas, based on fans who said they are “very” or “somewhat” interested in college basketball or college football
College basketball
| Rank | Market | Fans |
| 1 | Lexington, Ky. | 57.3% |
| 2 | Louisville, Ky. | 56.8% |
| 3 | Syracuse, N.Y. | 45.7% |
| 4 | Greensboro/High Point/Winston-Salem, N.C. | 44.5% |
| 5 | Columbus | 42.6% |
| 6 | Kansas City | 41.2% |
| 7 | Raleigh/Durham, N.C. | 40.7% |
| 8 | Knoxville, Tenn. | 37.0% |
| 9 | Cincinnati | 36.9% |
| 10 | Des Moines/Ames, Iowa | 36.6% |
College football
| Rank | Market | Fans |
| 1 | Birmingham, Ala. | 64.2% |
| 2 | Columbus | 61.6% |
| 3 | Oklahoma City | 54.8% |
| 4 | Mobile, Ala./Pensacola, Fla. | 54.0% |
| 5 | Knoxville, Tenn. | 53.8% |
| 6 | Jacksonville | 52.0% |
| 7 | Des Moines/Ames, Iowa | 50.2% |
| 8 | Toledo, Ohio | 48.4% |
| 9 | Tulsa | 48.1% |
| 10 | Little Rock/Pine Bluff, Ark. | 47.7% |
Turnkey Sports Poll
The following are results of the Turnkey Sports Poll taken in November.
Which of the following brands best activates its college sports sponsorship?
| Allstate | 23% |
| Home Depot | 22% |
| Capital One | 11% |
| Dr Pepper | 10% |
Note: Only top responses shown
If you were a property negotiating a sponsorship deal with the Dr Pepper Snapple Group, would you sell the deal at a premium, discount or with terms similar to a deal with Coca-Cola or Pepsi?
| At a premium | 17% |
| Similar to Coca-Cola and Pepsi | 57% |
| At a discount | 23% |
| Not sure / No response | 3% |
Members of which of the following committees have the most difficult task?
| College Football Playoff Committee | 51% |
| MLB Pace of Play Committee | 30% |
| March Madness Selection Committee | 15% |
| Not sure / No response | 4% |
College athletes should be able to receive paid endorsements.
| Yes | 35% |
| No | 38% |
| Maybe / under some circumstances | 27% |
What do you think is the most important issue facing higher education with regard to college athletics?
| Disparity between revenue-generating and nonrevenue- generating sports | 33% |
| Exploitation of college athletes | 32% |
| Role and contribution of athletics to higher education | 27% |
| Disparity in college athletics based on gender | 4% |
| Other | 3% |
| Not sure / No response | 1% |
Source: Turnkey Sports & Entertainment in conjunction with SportsBusiness Journal. The survey covered more than 2,000 senior-level sports industry executives spanning professional and college sports.
Media use among college football and basketball fans
The following are highlights from Octagon’s Passion Shift, a survey of more than 7,000 U.S. sports fans. The survey, conducted in 2014, explores how fans consume and share their passion for sports across digital media, in-home and in-stadium.
While watching a game on TV:
13% — use a mobile device to access the Internet for sports-related info
11% — use a mobile device to call a friend to discuss the game
8% — use a computer to email a friend related to the game
22% — use a mobile device to text/email a friend related to the game
11% — use a computer to receive/post social media updates related to the game
14% — use a mobile device to receive/post social media updates related to the game
While watching a game in the stadium/arena:
23% — use a mobile device to access the Internet for sports-related info
38% — use a mobile device to take pictures or video
20% — use a mobile device to call a friend to discuss the game
41% — use a mobile device to text/email a friend related to the game
23% — use a mobile device to receive/post social media updates related to the game
18% — use their mobile device to connect to the stadium/arena’s Wi-Fi network
Source: Octagon Passion Shift
