coca-cola; marc bryan-brown
45
sandy
douglas
President
Coca-Cola North America
CHANGE FROM 2013: NEWCOMER
SHARON
BYERS
Senior Vice President, Sports, Entertainment & Community Marketing
Coca-Cola North America
CHANGE FROM 2013: NOT RANKED
C
oke is another beverage brand in transition, reflecting the changing tastes of consumers. The company has missed sales projections for two consecutive years, catalyzing a shake-up. Keep an eye on Marcos de Quinto, the new global marketing chief. But for now, the key drivers on sports and entertainment in the U.S. are Douglas and, day-to-day, Byers.
{podcast}
SBJ Podcast:
NBA writer John Lombardo and Executive Editor Abraham Madkour discuss the reasoning behind Adam Silver being No. 1 on our Most Influential list.
