Champions

Touch of gold

De Varona key to development and success of ’99 Women’s World Cup

De Varona’s five decades of negotiating Capitol Hill

Donna de Varona: What others are saying

Marketing and Sponsorship

Bruin Sports Capital hires Abrutyn from IMG

NASCAR asks $1B, 10 years

Wheaties strikes PBA League deal

A title sponsor with a rare quality: Absorbency

Cowboys Merchandising/Legends close to locking up Longhorns

Media

MLB local streaming still stuck

For ‘Road to …’, it’s about the inner workings

Year-old basketball event coming to ESPN

Leagues and Governing Bodies

NBA hires Verizon exec to run point on mobile

NHL, union link World Cup, European appeal

Franchises

Cavaliers first in NBA to require automatic renewal

Nationals re-create successful Club 24 with K Street Boxes

Facilities

Magic, VenueNext in talks for tech upgrade at Amway Center

Upgrades launching Daytona into new era

Kitchen renovations: Refurb includes big increase in concessionaire’s space

Events and Attractions

Earnhardt special on Spike a win for L.A. bureau

In Depth

MLS aims high as it celebrates milestone

Orlando City SC out to defy expectations

High stakes as New York City FC takes to field

Cities make their case to be the next MLS expansion market

Timeline: Two decades of MLS

New TV deals bring appointment viewing

Labor and Agents

Management One’s Gould signs first-round draft prospect

Potential work stoppage looms as MLS, players try to agree on new labor deal

NBPA launches app for members

Colleges

Some hoops programs buck attendance trend

Learfield to use college ties to boost ANC business

Finance

Goldman to bankroll Chargers’ move

For sports M&A, a red-letter year

Opinion

Cartoon: Who'll get the prize?

Disney technology holds promise for sports events

How to sell and negotiate more effectively in sports

What happened to endorsements for actual female athletes?

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

Plugged In: Kevin Kay, Spike TV

Faces and Places