50 Most Influential: No. 16 — Trevor Edwards / Mark Parker

"16 Trevor Edwards Getty"

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16

trevor

edwards

President

Nike Brand

mark

parker

President & CEO

Nike Inc.

CHANGE FROM 2014: +1

L

ong sports’ most indelible brand, Nike is more integrated than ever within the powerful sports specialty retail channel thanks to strong leadership from Parker and Edwards and some slippage from competition. Almost makes you forget that eight out of every 10 pairs of athletic shoes purchased are not used for athletics.

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