MARC BRYAN-BROWN; ANHEUSER-BUSCH
26
lucas
herscovici
Vice President, Consumer Connections
Anheuser-Busch InBev
jorn
socquet
Vice President, Marketing
Anheuser-Busch InBev
CHANGE FROM 2014: +11
A
nheuser-Busch InBev may be the test case on whether an amalgam of traditional assets, like NFL rights, can combine with digital and experiential sports marketing assets and allow beer to continue as the most endemic sponsor in pro sports. Accordingly, the brewer’s influence exceeds its media and sponsorship budgets, which are already the largest in sports.
