GETTY IMAGES; MARC BRYAN-BROWN
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indra
nooyi
Chairman & CEO
PepsiCo
adam
harter
Vice President, Consumer Engagement
PepsiCo
CHANGE FROM 2014: -1
W
hile Pepsi and Coke are generally dead even when it comes to team deals, Pepsi’s assumption of NBA league rights this season gave it a clean sweep among the big four leagues. The key for this pair will be using those powerful rights effectively where their target consumers largely live inside a digital domain.
