50 Most Influential: No. 47 — Mark Tatum

"47 Mark Tatum Getty"

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47

Mark

Tatum

Deputy Commissioner

NBA

CHANGE FROM 2014: -3

T

atum plays a key role during a time of unprecedented prosperity for the NBA. He was a chief architect of a slew of new lucrative, progressive sponsorship deals signed by the league in the past year. He also is a guiding force for the NBA as it takes a far more aggressive approach in its global branding strategies.

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