Marketing and Sponsorship

CAA Sports unit signs MLB hospitality deal

What does rise in bottled water sales mean to sports marketing?

Circle Sport-Leavine Family Racing’s new sponsorship packages offer guaranteed media impressions

Media

ESPN stays in the game

SI plans to launch basketball-focused site at start of NBA season

Grounded: Networks shoot down drones in live coverage for now

The TV tech we’ll all soon be talking about

Leagues and Governing Bodies

IndyCar formalizes its site selection process

Vegas team to affect Kings, Ducks

Facilities

Braves break mold, build park and mixed-use at same time

4Topps prove to be a hit for premium section

Braves’ Schiller-Plant duo gives 200 percent

Tight geometry, destination dining also part of the SunTrust Park story

Why builder Mortenson has long employed VR technology

Labor and Agents

Agency relaunches as Burkle ups investment

Kentucky’s Skal Labissiere among signees for new agency

Lagardère Sports adds to roster of golfers by signing top amateur player Rahm

Colleges

Game Plan, Wells Fargo help college athletes manage new stipends

Events and Attractions

Wimbledon seeks big-event buzz with new ads

In Depth

The $5 billion startup

‘Protect This House’ fired up UA’s marketing

Envisioning a new multibillion-dollar headquarters

20 key moments in Under Armour's history

What if? Imagining Kevin Plank without Under Armour

Research: Ad sales and opinions

Olympics

Baseball Olympics backers hope to lure MLB to Tokyo Games

’24 bid committees gear up to woo IOC in Rio

Team USA Shop in Rio to be available to public for first time

USOC places real estate exec in new CBO position

Opinion

Mobile, millennials and (social) media: What they mean for sports content

Player sanctuaries become newest recruiting tool for colleges

How can teams convert fans from casual to fanatical?

Cartoon: Summer of Soccer

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

Faces & Places — Thought Leaders Retreat

Plugged In: Alexandra Willis, All England Lawn Tennis & Croquet Club

The Sit-Down: Jeanie Buss

Video of the Week: Highlights from the Brand Engagement Summit

Research and Ratings

NHL sponsors mount fan recognition comeback