Marketing and Sponsorship

Need a wearable fit for an elite athlete? Whoop, there it is

Break the Link: Seattle stadium naming rights going to market

Daniel Suarez links NASCAR to Hispanics

Vegas track steps up multicultural efforts

Longer restart zones create on-track ad inventory

TaylorMade adds top young players to roster

Media

NASCAR will take over digital ad sales

Live local streams of games to be available in all NBA markets

Univision Deportes looks to Liga MX to keep momentum

After London, NBC goes all in on Rio streaming

ACC Network to debut in era of cost-cutting

CSN Mid-Atlantic adds Learfield’s Ferreira

Franchises

Buccaneers employ VR across organization

Redskins sell naming deal for team headquarters

High demand keeps Teamworks working hard

Facilities

For Cubs, safe at home plate

At All-Star Game, Spectra will show MLS clubs what’s cooking

Labor and Agents

NFL agent Dandy moving to CAA Sports

First case with neutral arbitrator sparks NHL suit against union

Colleges

Bids for Learfield due this week, sources say

StubHub doubles number of SEC partners

In Depth

Designing a future

One student refused to take no for an answer

Sports management programs build out international focus

Missing links in sports management programs

Leagues and Governing Bodies

‘Soft’ helmet to debut in NFL this fall

Events and Attractions

Don’t laugh: Mascot Hall of Fame looks like a go

For ICC, growth and talk of a stake for sale

NYC market helps boost PGA Championship revenue projections

U.S. Bank Stadium lands X Games ’17

Olympics

McD’s about the kids in Rio

NBC converts Stamford studios into Rio North

Simril, LA84 helping LA 2024 in bid to bring back Olympics

Opinion

From The Executive Editor: The education of Peter Carlisle

Searching for gender equity in pro sports? Check out the octagon

Cartoon: Chips with that?

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

Summer Reading 2016

Faces and Places

Video of the Week: Career advice from Thought Leaders